Even though the weather is still warm and the daylight lasts well into the evening, the holiday season is closer than most of us would like to believe. September is the last month of the 3rd quarter and the last month before full-fledged holiday madness ensues.
While you have this bit of calm before the storm, take advantage of it to sit down and map out how you’d like to approach your holiday season advertising. When your business picks up around the holidays, you’re going to want to be able to have a pre-planned strategy you can rely on instead of having to take precious time away from inventory, community events, and helping your staff out with holiday rushes.What should you be planning?
Based on how your year has gone, you should be able to have a rough idea by now on what sort of budget you have to work with. If you’re a retailer whose busiest time is around the holidays, then it is perfectly reasonable to increase your usual advertising budget in the holiday months to match.
Mapping out any special deals or coupons you intend to offer is also a good idea, since you can promote through ads during the season.
A calendar of important updates can also be helpful, as you’ll want to be sure you’re updating online sources like your social media pages and Google My Business page with updated hours. Are you opening extra early on Black Friday? Or maybe staying open later than usual on December 23rd for last minute shoppers? Be sure you’re keeping your hours of operation up-to-date for your customers so no one faces an empty business with the door locked.
If the impending season seems overwhelming, you don’t need to tackle it alone. Rely on the experts with My Digital Advertising to help you come up with an effective strategy, and point out areas you may not have considered. With their support, you can set your plan in advance, leaving you to focus on delivering the best quality service to your customers during the holiday rush.
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