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Device Targeting

What is Device Targeting?

Device targeting, while a newer technology, has been used for many years. The inevitablity of its popularity was ensured when the speed of mobile life was normalized.

The basics of Device Targeting are:


Every device has a unique identifier or MAC (Medium Access Control) address.


MAC Addresses can be captured as soon as someone enters a boundary, such as a store, event, home - anywhere.


Ads can then be served to people once they leave the location on that device.

An individual user profile is created for each user. The profile enables advertisers to serve ads to all devices associated with that users device profile. This method is known as cross device targeting. Tactics like this are perfect for retail stores, coupons, Real Estate Professionals, or conferences to attract people to your event or booth.

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