IBy building a campaign around keywords your desired audience is likely to use to find a product, you are able to tailor a campaign based on what potential customers may be typing into a search engine. Search ads grab the attention of your targeted audience at the right time when the product is top of mind. It is quick to implement, and provides clear, measurable ROI to gauge success and course-correct during a campaign.
In 2018, the IAB (Interactive Advertising Bureau) found that roughly 13.5 million households had completely abandoned traditional television subscriptions. In place of traditional TV, users have migrated to CTV by way of Smart TVs, gaming consoles with internet capabilities, or plug-in TV devices such as Roku, Google Chromecast, and Apple TV. Read More
Overview: Push marketing, also known as outbound marketing, can lead to quicker sales and audience growth. It’s powered by what you "push" out to your audience through marketing. Inbound, or pull marketing, begins internally and is focused on showcasing a professional, marketable brand to new and existing customers. Read More
Retargeting is one of the most commonly sought after topics in digital marketing. With retargeting, brands can keep captured leads and turn stale leads into tangible sales opportunities. For small businesses, retargeting is an invaluable Read More