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Last month, we shared with you how you can control your online narrative and be sure you’re making your best digital impression. Beyond keeping your business information accurate and up-to-date, another factor that determines your local SEO (search engine optimization) ranking is distance.
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Making sure the information you display online is accurate is crucial to the success of your digital presence. It is your responsibility to ensure that when someone searches for your business that they are presented with correct information. Critical information about your business likely won’t change too much
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To run an effective marketing campaign, you want to make sure that you are reaching your desired target audience. Whether using keywords, job titles, or other parameters each one helps you narrow your focus on who you’d like to have see your ads.
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With enough YouTube videos and self-tutorials most people can figure out how to do nearly anything themselves. Oil change. Install a toilet. Run a digital ad campaign. When some of those things go wrong, you can call in an expert and have them come look at your leaking toilet or your smoking car, but the costs of calling in an expert to fix something already in progress can be hefty.
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If you’ve been paying any attention to marketing news, you may have caught on that a hot topic right now is Google announcing they will phase out the use of third-party cookies on their Chrome browser by some time in 2022. This announcement has caused a flurry of false ideas of what the future of digital advertising will look like and sent some companies into a panic mode over how they will adjust.
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In 2018, the IAB (Interactive Advertising Bureau) found that roughly 13.5 million households had completely abandoned traditional television subscriptions. In place of traditional TV, users have migrated to CTV by way of Smart TVs, gaming consoles with internet capabilities, or plug-in TV devices such as Roku, Google Chromecast, and Apple TV. Read More