Going through the process of launching a search campaign can feel daunting, even when leaning on MDA for support and guidance. There’s keywords to think of, budget costs to consider, and more.
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The Delay of FLoC
FLoC stands for Federated Learning of Cohorts. When Google announced in January 2020 that they would eliminate third-party cookies from their Chrome browser, it caused concern and uncertainty among advertisers.
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Before you can worry about using reviews to your advantage in local SEO, you first need to make sure you have reviews coming in. It’s a common practice and there isn’t anything wrong with encouraging customers to give feedback on their experiences. Coming up with a strategy to get consistent new reviews is the first step to using them to boost your local SEO.
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Last month, we shared with you how you can control your online narrative and be sure you’re making your best digital impression. Beyond keeping your business information accurate and up-to-date, another factor that determines your local SEO (search engine optimization) ranking is distance.
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Making sure the information you display online is accurate is crucial to the success of your digital presence. It is your responsibility to ensure that when someone searches for your business that they are presented with correct information. Critical information about your business likely won’t change too much
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To run an effective marketing campaign, you want to make sure that you are reaching your desired target audience. Whether using keywords, job titles, or other parameters each one helps you narrow your focus on who you’d like to have see your ads.
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