What is Connected TV or CTV

Have you ever wanted to reach a television audience but could not justify the crazy cost of advertising on TV? Now it is possible in a convenient and cost effective way. CTV advertising is a technique to show ads on TVs that are connected via the internet and access content beyond what is available through the normal cable services.

CTV examples include:

With CTV advertising, you can reach TV viewers that advertisers can’t reach without traditional TV commercials. As viewers of all ages turn to CTV services, there are new opportunities for your advertising to target and align with key audiences with pinpoint specific targeting with your strategic brand messaging.