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Social Media Marketing

What is Social Media Marketing

Social Media is like the internet inside the internet. It is a universe all by itself, which means this tactic should be used within your overall strategy, and in concert with its brother the internet.

Social media platforms suchas as Facebook/InstaGram, LinkedIn, TikTok, and many others, have their own 1st party data that is collected and categorized just like the internet. It is collected and categorized in buckets such as;

- Likes
- Groups
- Businesses
- Job Titles
- Pages Visited
- Interests
- Businesses Followed
- Ad/Stories Followed

It's really a treasure trove of information that is readily available to be benefited from. Social Media can be used as both a Push and a Pull method. Works well together when paired with behavioral targeting, retargeting, any kind of 1st party data messaging on the internet.

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