Why Programmatic Advertising

Imagine for a moment that you’ve been shopping for shoes, looking up rock climbing destinations, or viewing websites related to buying or selling a home. As you’ve increased your knowledge, you’ve also left little digital footprints everywhere you have gone online. This data is being saved and put into little groups. You could even think of them as buckets. This push method is a very common method to introduce your brand or product to interested buyers or prospects. Behavioral targeting is most effective when paired with social media, targeting/retargeting, search, and retargeting.